Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK The first Volvo campaign from Arnold and Nitro introduces the theme, “Life is better lived together.”
Launching today in movie theaters in the U.S. and on TV next week, six commercials showcase a variety of Volvo models, including the new S80, the carmaker’s flagship luxury sedan.
In the 60-second spot “The Meeting,” a glamorous woman relaxes on a yacht with three men of uncertain provenance. After receiving a text message, she bolts from their table and begins sprinting toward the front of the boat as a black helicopter races alongside to meet her.
Meanwhile,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in