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Havas’ Arnold has hired 30-year industry veteran Gary Steele as managing partner/ executive director to oversee the shop’s McDonald’s co-op business that spans 2,500 restaurants in 16 regional groups.
Steele will ultimately succeed managing partner Tom Lawson, the longtime McDonald’s point man at Arnold, following a period of transition, and report to Arnold CEO Fran Kelly.
Lawson has no immediate plans to retire, and he will stay with the agency until at least 2010 in a senior management capacity.
Steele joins Arnold from WPP Group’s Enfatico, the shop set up by the U.K.
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