Arnold, Mullen Launch Rival Toy Efforts

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A pair of online educational toy retailers will wage war this fall with competing campaigns from Arnold Communications and Mullen.
Arnold here this week breaks its first work for Toysmart.com, with the tagline, “Click on your child’s potential.” The $20 million TV effort celebrates childhood with a montage of images shot in California by director Marcus Nispel.
Toysmart chief marketing officer Kelly McGovern and her Waltham, Mass.-based

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