arnold milks it

Daring skeptical consumers to try something a little different, Arnold has delivered new print ads in its national image push for White Wave’s Silk brand soy milk. The campaign, which began breaking in October, uses the tagline, “Don’t be so stubborn.”

One of the ads shows a carton of Silk next to a nearly empty cereal bowl on a kitchen table. Copy reads: “How did you know you liked water before you tried it?” Another execution features the product on a refrigerator shelf along with the text, “Ancient cultures drank soy milk.