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NEW YORK — Arnold McGrath has changed its name to Arnold Worldwide/New York, effective immediately, the agency said Wednesday.
The name change comes just days after Arnold McGrath lost Procter & Gamble, the shop’s second largest account worth about $65 million in billings, following a realignment of the Cincinnati-based company’s brands. The packaged goods business was long associated with the agency’s name sake, chairman and CEO Pat McGrath, who sources said is expected to retire by the end of the year.
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