Arnold McGrath Changes Name

NEW YORK — Arnold McGrath has changed its name to Arnold Worldwide/New York, effective immediately, the agency said Wednesday.

The name change comes just days after Arnold McGrath lost Procter & Gamble, the shop’s second largest account worth about $65 million in billings, following a realignment of the Cincinnati-based company’s brands. The packaged goods business was long associated with the agency’s name sake, chairman and CEO Pat McGrath, who sources said is expected to retire by the end of the year.

An agency representative said that there is “no correlation,” between the two events and that the moniker change had been “planned for a while.” In October 2001, the shop changed its name from Jordan McGrath Case & Partners to Arnold McGrath after being moved from Havas’ Euro RSCG network to its Arnold network.

Arnold New York’s president Mary Baglivo, chief creative officer Rochelle Klein, chief marketing officer Kristin Volk and new business development director Rob Moorman will continue to oversee the operation. Clients include GlaxoSmithKline, United States Tennis Association, Hasbro and Welch’s, among others.