Arnold Making Fidelity Power Play

In creative presentations scheduled Thursday with Fidelity Investments executives, Arnold will likely focus on ways to apply its “brand essence” philosophy to Fidelity’s Powerstreet online brokerage, sources said.

Arnold, assigned Fidelity’s interactive projects earlier this year, is wrangling to win at least some of the Powerstreet advertising account from Gotham, New York — but ultimately hopes to unseat Hill, Holliday, Boston, as Fidelity’s lead agency, sources said.

Hill, Holliday and Gotham are units of Interpublic Group, while Boston-based Arnold is owned by Havas Advertising.

Powerstreet ad spending was estimated as high as $50 million in late 1999, when Gotham introduced the service. Fidelity spends upward of $120 million annually through Hill, Holliday.

“Arnold has ongoing work related to the Web but we have no plans at present to change agencies,” said Fidelity spokeswoman Jessica Catino, who declined further comment.

Reached for comment, Gotham CEO Stone Roberts said he was “very comfortable with our relationship” with Fidelity, and the financial services company had raised “no issues of dissatisfaction with our performance.” An Arnold spokeswoman declined comment.

Hill, Holliday was nearly fired one year ago, sources said, but retain the business after bringing back former creative star Bill Heater, who oversaw development of Fidelity’s current “See yourself succeeding” campaign.