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Boston Group Moves to Leo Burnett
BOSTON–The McDonald’s Corp. franchisee group of Boston chose to replace Arnold Communications here on its estimated $17 million account with Leo Burnett, Chicago. Burnett will open an office in the Boston area, sources said.
The Boston group represents 317 restaurants in Massachusetts, Rhode Island, New Hampshire and Connecticut and was among the largest and oldest clients of Arnold.
In addition, sources said a review by the New York franchisee group was averted when owner/operators recently voted not to review its relationship with Arnold.
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