Arnold Looks to Rebuild in S.F.

Arnold is banking on Jim McGinn and Stu Cooperrider to turn around the agency’s flagging fortunes in San Francisco. The executives say broadening the office’s focus beyond its tech nology base is a key element in their rebuilding strategy.

The pair also say they plan to cross-sell services with other Arnold holdings, such as the San Francisco offices of direct marketing company Brann Worldwide and public relations shop Magnet Communications. Magnet will move its 15 local em ployees into Arnold’s San Fran cisco space.

“We want to make the office one of the crown jewels of the network,” said McGinn, who last week was named president of the Havas-owned shop’s Bay Area outpost.