Arnold Launches 'Hershey's Pure' Campaign

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK Hershey this week began airing a TV spot that marks the beginning of its “Pure Hershey’s” campaign, which seeks to associate the candy maker’s chocolate with feelings of happiness, innocence and simplicity.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in