Arnold Ingalls Airs Inktomi Ads

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

A blazing heart. A cloud-filled sky. Hallucinogenic designs.

No, it’s not an ad campaign for a new documentary on the summer of love. In fact, though these new TV spots were crafted in the city that helped define a generation, they’re designed to promote a technology company.

The three spots are part of a roughly $8 million effort from Arnold Ingalls Moranville for Inktomi, an Internet technology company that provides software for search engines to operate.

In keeping with other recent campaigns for Internet brands, the ads refer little to the product and instead try to familiarize viewers with...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in