Arnold Ingalls Airs Inktomi Ads

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A blazing heart. A cloud-filled sky. Hallucinogenic designs.

No, it’s not an ad campaign for a new documentary on the summer of love. In fact, though these new TV spots were crafted in the city that helped define a generation, they’re designed to promote a technology company.

The three spots are part of a roughly $8 million effort from Arnold Ingalls Moranville for Inktomi, an Internet technology company that provides software for search engines to operate.

In keeping with other recent campaigns for Internet brands, the ads refer little to the product and instead try to familiarize viewers with...

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