Arnold, The Hartford “Think Ahead”

BOSTON — Arnold today unveils a new national campaign for insurance giant The Hartford introducing the tagline “Always thinking ahead.” Past ads from the Boston agency had been tagged “Bring it on.”

Television spots are shot in the style of home movies and one commercial, “Growth Chart,” shows three young sisters measuring their heights as on-screen graphics ask if their college tuitions are “taken care of.” Print is also in the mix. The Hartford spends about $20-25 million annually, per CMR.