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A stunt man leaps through a glass window and out of a 20-story building after being set on fire in one of Arnold Worldwide’s latest spots for The Hartford.
As he lands on a crash pad surrounded by a film crew, a voiceover says: “People who live day-to-day don’t need to take investing seriously. For the rest of us, there’s The Hartford mutual funds.”
To create the ad, Arnold turned to the feature film industry. “It was easy for us to say, ‘Light a guy on fire and have him go out a 20-story window,'” said Arnold executive vice president/group creative director Jay Williams.
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