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By Judy Warner
BOSTON–In a break from tradition, Arnold Communications is undertaking a creative-only assignment for The Talbots in Hingham, Mass.
In general, Arnold has pursued full-service relationships with clients. Talbots, however, retained Arnold for a research-only project last fall. Now, based on the results of that research, Arnold has been asked to create a campaign to refashion the brand.
The assignment to Arnold will have no impact on Pro Media in Needham, Mass., Talbots long-time agency for media buying and placement.
Moreover, Arnold will work with Talbots’ sizable in-house agency so that elements of the new campaign are incorporated into the retailer’s various catalogs.
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