Arnold Faces Anti-Smoking Challenge

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Allen & Gerritsen and Modernista! are challenging incumbent Arnold for the $8-14 million advertising account of the Massachusetts Department of Public Health Tobacco Control Program.

Most of the region’s major players — Hill, Holliday, Connors, Cosmopulos; Mullen; Holland Mark — passed on the review, despite the relative lack of local new business opportunities, citing for the most part Arnold’s perceived invincibility.

Arnold,

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