Arnold, EMC "Restructure" Their Relationship

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

BOSTON — Arnold and EMC have “restructured” their relationship “in light of economic reality,” a representative from the data storage company said on Monday.

The representative did not elaborate, but essentially, EMC revised downward its projected 2002 ad spending and has renegotiated a lower retainer with Arnold, sources said.

The move comes as little surprise, given EMC’s mighty economic struggles in recent months — and may spell the beginning of the end for the two-year relationship, sources said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in