Arnold Doubles Billings in Havas Reorganization

Arnold last week nearly doubled its worldwide network billings to roughly $6 billion, adding relationship marketing agency Brann Worldwide and several other shops in a reorganization by parent Havas Advertising. It is not certain, however, if bulking up will enable Arnold to become a more significant player on the global stage.

Adding size and skill should help in the long term, but in light of the unstable economy and shrinking client budgets, broad growth for Arnold may remain a slow, painful process, industry analysts said.

“They should be positioned better for when the economy turns around,” said consultant Bill Montbleau of Montbleau Associates in Burlington, Mass.