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NEW YORK Citizens Bank is stepping up enrollment in its Green$ense program — which rewards customers with a dime for every electronic transaction they make — with interactive window displays in two major U.S. cities.
Motion-triggered ads touting the bank’s Green$ense eco-friendly initiative recently debuted in Boston’s South Station and Philadelphia’s Market East Station. The work is one of many interactive projects to come out of Arnold’s R&D lab, which opened its doors in the spring.
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