Arnold, Deutsch Surface in Sam Adams Search

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

BOSTON–Arnold and Deutsch are among the agencies that have spoken with executives at Boston Beer about handling advertising for the client’s flagship Samuel Adams Boston Lager, sources said.

McCarthy Mambro Bertino, the Boston-based incumbent, which is launching ads with the theme “Taste the revolution” to support Samuel Adams Light, has also presented concepts for Boston Lager.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in