Arnold-Crispin Team Triumphs

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Anti-Smoking Pitch Centers On Creating a Brand Called ‘Truth’
BOSTON–Chemistry, experience and a fervent passion for the cause led the American Legacy Foundation last week to award its $150-225 million account to the team led by Arnold Communications and Crispin Porter & Bogusky.
Falling short were Messner Vetere Berger MacNamee Schmetterer/Euro RSCG with SFM Media, both New York; and The Richards Group in Dallas, which pitched with Western Initiative Media in Los Angeles.
Executives at Boston-based Arnold view the challenge as nothing short of creating an anti-smoking movement that will result in the first generation...

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