Arnold Creatives Craft New AIDS PSAs

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BOSTON Arnold creatives Roger Baldacci and Rob Baird have teamed up as Area 17 to create eight AIDS PSAs that start breaking tomorrow on MTV, VH1, BET and other cable networks.

The campaign features music stars Elton John, Mary J. Blige and Shirley Manson, as well as young adults who stress the importance of wearing condoms during sex.

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