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BOSTON Citizens Financial Group has launched a campaign via Havas’ Arnold to support nonprofits in local communities in which the bank does business.
One 60-second spot launches this week and airs in the 13 communities where Citizens operates retail branches. The execution shows scenes of people volunteering in various neighborhoods. On-screen graphics read: “We’ve noticed working in the community hardly ever feels like work. Join us.”
“We have a long history of giving back and partnering with those in the communities where we operate,” said Lawrence Fish, chairman, CEO of Citizens, in a statement.
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