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Applied Metrix to Join Shop’s Service Mix
BOSTON–Arnold Communications plans to apply science to the art of advertising now that it has purchased a stake in Applied Metrix, a database analysis firm.
Terms of the deal struck between the Boston ad agency and the 2-year-old company owned by founder Chuck Barrs and Martin Lock were not disclosed. After a year’s time, Arnold may complete its buyout of the firm or the two could part company, Barrs said.
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