Arnold Brings in Field's Work

Arnold Communications will handle a broad branding project for Target Corp.’s Marshall Field’s department stores, sources said.

The project, which is expected to be announced this week, was awarded to the Boston agency without a review, sources said. The shop is charged with contemporizing the Midwest chain’s overall image in the face of heightened competition from online and catalog retailers, specialty stores and large rivals such as Nordstrom, sources said.

Televison, print and online efforts are part of the assignment, as well as media planning and possibly buying, though details were still being finalized at press time late last week, sources said.

Target Corp.