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Arnold has added Huntington National Bank without a review, the Boston-based agency said today.
Arnold’s Havas sibling MPG will handle media planning and buying.
New work breaks in June, with Arnold picking up all traditional ad duties as well as Web and social-media marketing, promotions and in-branch ads and employee communications.
The agency selection follows the January appointment of David Clifton as evp, CMO at Huntington.
The bank has been a modest marketing spender in recent years, per Nielsen, with ad outlays in the $5 million range across all of its business units.
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