Arnold Back in Bank Biz With Huntington

Arnold has added Huntington National Bank without a review, the Boston-based agency said today.

Arnold’s Havas sibling MPG will handle media planning and buying.

New work breaks in June, with Arnold picking up all traditional ad duties as well as Web and social-media marketing, promotions and in-branch ads and employee communications.

The agency selection follows the January appointment of David Clifton as evp, CMO at Huntington.

The bank has been a modest marketing spender in recent years, per Nielsen, with ad outlays in the $5 million range across all of its business units.

Based in Columbus, Ohio, the client claims more than $50 billion in total assets. It has 600 branches and 1,400 ATMs, located mainly in the Midwest.

Columbus-based Engauge Marketing had previously handled most of the bank’s promotional needs.

Huntington returns Arnold to the banking category after the withdrawal of the estimated $15 million Citizens Bank business late last year. That assignment moved to WPP’s Ogilvy & Mather in New York following a review.

Arnold has been in the midst of big changes, adding CEO Andrew Benett and managing partner Nick Dutton from Havas’ Euro RSCG in recent weeks.