Arnold Amasses Media

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Arnold Communications here has been hired to create ads for the interactive edition of The Wall Street Journal and is in negotiations with Universal Music Group for a national media buying account. Combined billings may exceed $25 million, according to sources.
The Journal, a unit of Dow Jones & Co. in New York, has tapped the agency to create “some ads” supporting its online edition, said client representative Karen Pensiero. She would not disclose details. Arnold executives declined comment.
Goodby, Silverstein & Partners in San Francisco recently won the ad account for the Journal following a review.

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