Arnold Advertising Is More Than Making It in McLean, Va.

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By Nora FitzGerald





ATLANTA–When Arnold Advertising acquired the DDB Needham office in McLean, Va., in 1993, no one in the market took much notice. Many assumed the new outpost would be another sleepy service office with a parent–Boston-based Arnold Communications–spoonfeeding collateral and promotional business from big accounts.





Surprisingly, the office has increased its billings from $17 million to $131 million in four years, and only $12 million of that increase is from parent clients like Volkswagen and McDonald’s, according to Pete Hanley, president of Arnold in McLean.

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