Arnold Adds Celebrity Cruises

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Celebrity Cruises has awarded the bulk of its estimated $20-25 million account to Arnold, which handles the line’s parent, Royal Caribbean.

The Havas shop, which is based in Boston, was chosen without a review to craft a multimedia consumer campaign that will break in the fall, said agency representative Rebecca Sullivan. Incumbent Digitas, here, retains relationship marketing chores, the shop said. Client officials did not return calls.

With Celebrity, Arnold expands its relationship with Royal Caribbean as the client seeks to complete its acquisition of P&O Princess, which would create the world’s largest cruise-line company.



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