Arnold Account Exec Finds Breakaway Solution

Adam Sholley, who ran the Bell Atlantic account at Arnold Communications as executive vice president and group account director, is shoving off, lured like so many others these days by the promise of stock in an Internet company with plans to go public.
Sholley today moves to the client side as vice president of marketing for Breakaway Solutions. The Boston-based Web design firm and consultancy is a client of Arnold’s direct and Cipriani/Kremer units.
His decision to leave had more to do with finding an opportunity that will allow him to “grow and stretch” rather than any changes anticipated on the Bell Atlantic business, he said.