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notorious GoDaddy spot of Super Bowl 2005.

The spot airs. (A second scheduled airing is cancelled!) It makes semi-history. GoDaddy’s business goes through the roof, and 60 Minutes does a piece on it. It gains a measured $11.6 million in nonpaid media coverage. Candice goes on The Howard Stern Show—and holds her own. And then Playboy calls the agency and says they’re interested in her. I make the introduction and forget about it.

A weeklong adventure in la-la land.



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