Arnell Calls TV Signals for Football Pros

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NEW YORK In an ad campaign that takes its theme directly from reality TV, Reebok will break a television campaign this weekend that puts 11 National Football League players into one house for a season to see how they will react.

The effort, via Arnell Goup, New York, highlighting Reebok’s NFL Equipment, Gridiron Classics and Team Apparel collections, will include five 30-second and four 10-second spots to air throughout the 2004 NFL season on ABC, CBS, ESPN and the NFL Network.

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