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The Army wants to be your friend, on Facebook. The latest phase of U.S. Army recruitment ads is working toward penetration of the social media sphere. While keeping its slogan "Army strong" as a central pillar of the campaign, new efforts on Facebook, Flickr, Twitter, Youtube, and even the silver screen, signify a shift in the way the Army is looking to attract new recruits.
One top general in recruitment tells the New York Times that multitasking on smartphones and fast-forwarding through commercials on pre-recorded shows means that recruits previously targeted through television ads, must now be reached elsewhere.
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