Army Says No Decision for 6 Months

WASHINGTON, D.C. The U.S. Army today said it will not conclude its ad account review and name a winning agency for another six months.

On Thursday, the Army said it signed a new, six-month contract with Publicis Groupe’s Leo Burnett. The client today said that new contract is worth $100 million.

The Army was expected to disclose the winner of its $200 million contract last week, but Army officials would not comment on the reasons for the delay.

“In the best interests of the U.S. Army, we have implemented a new, six-month contract with Leo Burnett,” a client representative said.

Participating in the review are Chicago-based Burnett, Omnicom Group’s BBDO; Grey Global Group’s Grey; Interpublic Group’s McCann Erickson; and WPP Group’s Ogilvy & Mather and Young & Rubicam.

The shops are bidding on a one-year contract with four renewal options will be made.

The Army’s marketing theme, “An Army of One,” was developed by Burnett shortly after it won the business five years ago.

This story updates an item posted on Dec. 30 with news that the Army won’t select a winner for six more months.