Army Recruiters On a New Mission

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SAN FRANCISCO If you think your marketing challenges are tough, put yourself in the Army’s boots. Faced with the difficulty of recruiting young people to join the military during a controversial war and amid daily reports of American deaths in Iraq, the U.S. Army has added a new tool to its arsenal: experiential marketing. And its strategy provides lessons for marketers of all stripes.

Since February 2007, the Army has gone on the road with the Virtual Army Experience, which includes a simulated combat mission using digital technology, real-life equipment and Army personnel.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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