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Despite criticism from soldiers and ad executives, the U.S. Army will stick with its “Army of one” campaign, created by Leo Burnett. The Army credits the work with helping it meet recruiting goals.
“We will continue to push forward with ‘Army of one,’ ” said Maj. Gen. Dennis Cavin. “There is great value [in the line]. … ‘Army of one’ will succeed.”
The Army’s 2001 recruitment goal was 76,000, a number that has already been reached, Cavin said.
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