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Cranford Johnson Robinson Woods in Little Rock, Ark., has formalized a strategic marketing unit at the agency, nearly two years after appointing one of its executives to develop the discipline.
By establishing a full-service consultancy un-der strategic marketing director Ren Klein, CJRW officials said their menu of advertising, public relations and marketing services have become “rounded out.”
Cranford president and chief executive officer Frank Cox said in a statement the new service can take on business outside the agency’s roster, as well as handle current clients in Little Rock and possibly its six-month-old Raleigh, N.C.,

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