Arizona Tourism Moves to Moses

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PHOENIX – After an 11-year run with Taylor Advertising here, the Arizona Office of Tourism moved its $3.5-$4 million advertising and marketing account to Moses Anshell…The three-month-long review began with 24 shops and narrowed to five Phoenix finalists: Moses Anshell, Cramer-Krasselt, Evans-Group, E.B. Lane and the incumbent agency.Though the review is mandated and held every three years, the advertising agency switch this time around may have been prompted in part by the arrival two months ago of new Arizona Office of Tourism director Greg Gilstrap, who had been director of the Kansas Office of Tourism.

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