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A dog turns out to be a woman’s best friend in Arizona’s latest anti-smoking TV commercial, targeted at pregnant Hispanic women.
Produced by Optimo Hispanic Advertising and Small But Mighty Films, both in Phoenix, the spot takes aim at a broad Hispanic demographic by combining a traditional family-oriented scenario with a contemporary message, said David Diaz, senior copywriter at Optimo. “We’re trying to blend that happy medium,” he said.
The commercial features a concerned Hispanic family trying to rid the house of cigarettes and ashtrays before Luci, the expectant mother, comes home.
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