Arielle Charnas Is Entering DTC With Something Few Brands Have: an Audience Eager to Shop

The influencer/fashion designer launched her Something Navy clothing line this month

arielle charnas
Arielle Charnas launched her clothing brand, Something Navy, despite the pandemic. Something Navy

The past few months have left few retail brands unscathed, but apparel has been especially hard hit. In April, spending on clothes and accessories was down over 50% year over year. June numbers indicated that sales are beginning to recover, but still, it hardly seemed an optimal time to launch a new clothing brand.

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@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.