Arielle Charnas Is Entering DTC With Something Few Brands Have: an Audience Eager to Shop

The influencer/fashion designer launched her Something Navy clothing line this month

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The past few months have left few retail brands unscathed, but apparel has been especially hard hit. In April, spending on clothes and accessories was down over 50% year over year. June numbers indicated that sales are beginning to recover, but still, it hardly seemed an optimal time to launch a new clothing brand.

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