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Arian, Lowe & Travis takes a politically incorrect approach in new ads for Midway’s new Cruis’n Exotica driving game.
The followup to the Chicago game maker’s Cruis’n USA and Cruis’n World arcade amusements, Cruis’n Exotica has players motoring through rain forest, oceans and outer space. The Chicago agency’s print ads paint yellow highway stripes through these locales, with copy headlined, “You never know where you’ll end up.”
“The rain forest,” states one ad with a photograph of just that.
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