Argus Talks to Teens About Mental Health Help

The latest campaign from the Boston Public Health Commission promotes the importance of communication in helping teens deal with stress and other mental health issues.

Public service announcements, posters, postcards and a Web site are all elements of the effort from Argus Communications. The shop has worked with the client since 2000.

The campaign, according to officials at Boston-based Argus, is designed to remove the stigma associated with mental health issues and encourage teens to talk to professionals about events in their lives that are causing them stress or emotional discomfort.

“We’re really trying to make mental health as important as physical health,” said Zamawa Arenas, principal of the eight-person shop, adding that teens should regard seeing a counselor as normal as seeing a doctor for other illnesses.

One poster shows a caricature of a young man in a baseball cap.