How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
In the current entertainment marketplace, fact and fiction blur — and sometimes fuse — in surprising ways. So, it’s not surprising that alternate reality games, which combine elements of fantasy with the chance to win or lose real contests, are enjoying renewed interest.

INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in