Arena Football Names 3 Finalists

Three shops will make presentations here this week for an Arena Football League branding project. The finalists are Dailey & Associates in Los Angeles; J. Brown in Stamford, Conn.; and Margeotes|Fertitta + Partners in New York. Spending on the project was undisclosed. The AFL spent about $4 million on advertising last year, according to TNS Media Intelligence/CMR.