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While the pandemic kept most of the population out of the gym, it hasn’t harmed the health and fitness industry overall. Quite the opposite, in fact: Demand for health and fitness products soared during the first year of the pandemic, according to ecommerce analytics platform Profitero.
But while some health and fitness categories remain elevated, others have tapered off.
Online bike sales, for example, doubled year over year from 2019 to 2020, with the biggest quarters being Q1 and Q2 2020.
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