Are the Salad Days Over for Single-Item Restaurants Like Crumbs?

Cupcakery's failure shows how a hot fad can burn restaurateurs

Yesterday, the remaining assets of the once-proud restaurant chain called Crumbs went into a bankruptcy auction. TV host Marcus Lemonis scooped up—forgive us—the crumbs left from Crumbs for $6.5 million. Lemonis hopes to revive the cupcake outpost, albeit as a different and smaller version of the 48-unit, 12-state chain that collapsed suddenly last month, leaving many to wonder how an eatery that was so popular could disappear so fast.

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