Are Retailers the New Agencies?

Internal teams like Target's Roundel are brands' new weapons

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At last month’s upfronts, Target gathered press and media buyers in a room bathed in neon lighting on New York’s West Side, where one of the company’s executives presented the retailer’s newest innovation: Roundel.

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This story first appeared in the June 10, 2019, issue of Adweek magazine. Click here to subscribe.