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Whether it's an established band trying to reach the widest audience possible, or a developing act trying to use TV to gain crucial exposure, brands more than ever are a major part of conversations in the music industry.
Synchronization licensing for film and TV music generated $322 million in 2013, further reinforcing the idea of brands powering a new form of radio. And with $1.3 billion in sponsor spending on live music and events to date in 2014, brands are also the music industry’s new bank, in some cases literally.
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