Are Brands' DEI Initiatives Keeping Up With Culture?

For marketers, they're 'an amazing opportunity but also a responsibility'

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How can companies, brands and organizations connect their internal culture and how they’re run with brand marketing and how they’re represented to the outside world?

A panel of marketers from Twitter, Zalando and Whalar set out to answer those questions, posed by Adweek’s creative and inclusion editor Shannon Miller, at the 2022 Cannes Lions International Festival of Creativity.

“I know DEI gets tossed around a lot, but it’s important when we talk about it that we really clarify what we’re speaking about,” said God-is Rivera, Twitter’s global director of culture and community.

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