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A new campaign from Fallon for Archipelago en courages traders to break bad habits when it comes to making stock transactions.
“We want [traders] to see Archipelago as a better option,” said David Sigel, group account director at the Minneapolis agency.
The work, which launches this week, introduces the tag, “Break a new habit. Trade your ex change.” The line replaces “Everything out in the open,” which ran for two years.
Three television spots depict grown men unable to let go of their childhood habits.
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